Which advantage concerns market accessibility?

• A. More centralised location for product market
• B. More dispersed location
• C. Increased tariffs
• D. Local supplier dependence

Answer: (A)

Proximity to customers improves market access. When production is located closer to where demand exists, finished goods can be delivered faster, with shorter transport times and lower distribution costs. A more centralised location around the product market acts as a hub that serves many buyers efficiently, making it easier to respond to changes in demand and maintain reliable service levels. This centralised positioning reduces lead times and often allows better market intelligence because you’re nearer to where decisions and purchases happen, which strengthens your ability to reach and serve the market effectively.

Dispersed locations tend to increase travel distances and delivery times, weakening market accessibility. Increased tariffs raise trade costs and create barriers that don’t directly improve access to the domestic market. Local supplier dependence relates to sourcing risk and supply reliability, not the ease of reaching the end market.